Digital Marketing
Digital marketing is the use of the internet, mobile devices, social media, search engines, and other channels to reach consumers. Some marketing experts consider digital marketing to be an entirely new endeavor that requires a new way of approaching customers and new ways of understanding how customers behave compared to traditional marketing Digital marketing encompasses, even more, roles and skills than marketing ever before, and it’s this flexible, versatile nature of the business that makes it so fascinating. Here are some general areas that a digital marketing professional will likely touch on during their training or career: Video/audio production Interactive technology (such as AI) Mobile marketing Search engine optimization (SEO) Search engine marketing (SEM) Social media E-commerce Email marketing Marketing automation Content management and curation Web development Web design Copywriting and editing Analytics Business/marketing strategy It’...