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Showing posts from August, 2019

Digital Marketing

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Digital marketing is the use of the internet, mobile devices, social media, search engines, and other channels to reach consumers. Some marketing experts consider digital marketing to be an entirely new endeavor that requires a new way of approaching customers and new ways of understanding how customers behave compared to traditional marketing Digital marketing encompasses, even more, roles and skills than marketing ever before, and it’s this flexible, versatile nature of the business that makes it so fascinating. Here are some general areas that a digital marketing professional will likely touch on during their training or career: Video/audio production Interactive technology (such as AI) Mobile marketing Search engine optimization (SEO) Search engine marketing (SEM) Social media E-commerce Email marketing Marketing automation Content management and curation Web development Web design Copywriting and editing Analytics Business/marketing strategy It’...

Machine Learning

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This article discusses the categories of machine learning problems, and terminologies used in the field of machine learning. Types of machine learning problems There are various ways to classify machine learning problems. Here, we discuss the most obvious ones. 1. On basis of the nature of the learning “signal” or “feedback” available to a learning system Supervised learning : The computer is presented with example inputs and their desired outputs, given by a “teacher”, and the goal is to learn a general rule that maps inputs to outputs. The training process continues until the model achieves the desired level of accuracy on the training data. Some real-life examples are: Image Classification:  You train with images/labels. Then in the future you give a new image expecting that the computer will recognize the new object. Market Prediction/Regression:  You train the computer with historical market data and ask the computer to predict the new price in the f...

34 Scientific Hacks To Help You Get A Better Night's Sleep

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1. Set an alarm to go to bed If you find yourself consistently wishing you had hit the hay earlier but staying on track with a calming bedtime routine is virtually impossible for you, consider setting yourself an alarm -- to go to bed. 2. Resist the urge to snooze Sleep caught between soundings of that alarm is just not high-quality sleep. The snooze button often disturbs REM sleep, which can make us feel groggier than when we wake up during other stages of sleep. You don't have to launch out of bed in the morning, but setting the alarm for a slightly later time and skipping a snooze cycle or two could bring big benefits. 3. Quit smoking Nicotine, like caffeine, is a stimulant, and consequently could keep you up at night. Smokers are four times more likely to say they feel tired when they wake up than nonsmokers, according to a 2008 study. As if you really needed another reason to kick the habit. 4. Slip on some socks Some...

Glimpse of life in ilp

Initial Learning Program (ILP) Initial leaning Program (ILP) is a training program of TCS. All over India, following TCS ILP centers are there: 1. Ahmadabad 2.Chennai (Karapakkam) 3. Hyderabad 4. Kolkata 5. Trivandrum – Thiruvananthpuram During this training period, you will be trained in technical and business skills aspects. Time period of training is 40 working days for On-campus placed people and 60 working days for Off-campus placed people.  After getting offer-letter in hand, you will be given a choice to opt for the course you want yourself to be trained in. You will have to fill 3 choices and you will be assigned any of the those 3 choices. Various courses on which TCS provide IT training are: 1. Dot Net 2.Java 3. BIPM 4. Mainframes 5. C++/UNIX At the same time, you will be given an option to fill the preferred location where you want yourself to be posted after training. Here also, you will have to provide 3 preferred locations and most probably you will get...